Moves With Molly (MWM) is a fitness brand founded by NYC-based instructor, Molly Day. MWM features digital + IRL fitness experiences centered around joyous, accessible exercise and rhythmic, community-driven movement.
I was hired to help launch and produce Moves With Molly YouTube content in 2023. I edit class videos, trailers, social clips, photos and design assets for promotional use across platforms. I utilize YouTube analytics to drive content strategy and channel growth.
Role
Photo + Video Content Creator & Brand Strategist
Scope
Photo/Video Capture & Editing, Branding (logo, color palette, font, copy), YouTube Channel Growth Management, Media Management, Studio Production Set-Up & Workflow Optimization, Content Strategy, Marketing
YouTube Channel Growth Metrics
0 to 2,000+ subscribers in 8 months (& consistently growing)
400,000+ channel views in 8 months
150+ long-form, HQ fitness videos published with new content released weekly
250+ YouTube Shorts published
MWM opened for YouTube star, The Fitness Marshall, during his 2023 dance tour.
I shot and produced a short video detailing Molly’s experience at the event.
