*Spec work created for vitaminwater. Developed in collaboration with ONE Creator Lab.Brief
Reimagine vitaminwater’s design and branding.
Process
I wanted to flip vitaminwater’s design on its head and go for something that felt more expensive, luxurious, and outside of their current customer base. A more luxe product = higher price point and eventually larger profits. This was just for fun. ;)
Logo
I started by designing a new logo.
I landed on this:
Color Palette
Colors rely on each individual flavor of Vitamin Water and a distinct hue/color associated with a prominent ingredient or flavor essence.
Select shades of black & white inspired by minerals will be used for font across asset and bottle design.
New Bottle Design
This work was created during my time in the ONE Creator Lab by The One Club for Creativity and TikTok. ONE Creator Lab is a learning program that bridges the gap between emerging creators and seasoned creatives through short-form video-first campaigns.