• Role

  • Content & Media Manager - Digital Fitness Content, Programming & Production Operations

• Scope

  • Led content strategy, publishing operations, and quality assurance for digital fitness programming across Bodybuilding.com, overseeing large-scale production workflows, content systems, and on-camera fitness experiences.

  • Owned end-to-end content lifecycle from production through post-production and publishing, ensuring consistency, scalability, and quality across all digital fitness assets.

  • Directed fitness content programming strategy across the BBCOM app launch, shaping how users engaged with workouts across coaches, formats, durations, and training styles.

  • Partnered across production, talent, and product teams to evolve a legacy fitness brand into a modern digital content ecosystem designed for subscription growth and long-term user value.

Photography by Jordan Thomas Law for Bodybuilding.com