Role

• Head of Creative Content & Post-Production

Scope

• Led post-production, content strategy, and publishing across FITURE’s AI-powered fitness platform and mobile experience.

• Built and optimized a global post-production workflow across U.S. and China-based teams, aligning creative output with delivery timelines, KPIs, and quality standards.

• Oversaw end-to-end content lifecycle including editing, retouching, quality assurance, and final publishing for all on-platform fitness media.

• Managed and developed a team of video editors and QA coordinators, establishing scalable systems for high-volume content production in a startup environment.

• Directed integration of interactive fitness content within an AI-enabled product, ensuring seamless alignment between video assets and motion-tracking technology.

• Collaborated cross-functionally with product and engineering to deliver modality-specific experiences including boxing, dance cardio, HIIT, and strength training.

• Balanced creative execution with technical performance, delivering content designed to function within real-time feedback systems and gamified user experiences.