Role
Lead Creative Producer & Fitness Programming Manager
Scope
Led content strategy, programming, and talent across Equinox’s digital platform.
Built a scalable on-demand fitness offering designed to translate the in-club experience into a premium, mobile-first product.
Directed a roster of 20+ instructors, shaping programming, on-camera performance, and overall delivery during production.
Oversaw a multi-modality content slate spanning strength, yoga, HIIT, Pilates, boxing, barre, and cardio.
Partnered across creative and production to develop content environments—from custom-built sets to on-location—aligned with Equinox’s visual standards.
Balanced creative direction with functional performance, delivering content designed to feel elevated and work at scale.
