Role

• Founder, Content Creator & Growth Strategist — Mocktail Moods Platform

Scope

• Created and launched an original media platform combining recipe development, product reviews, and social commentary within the zero-proof beverage space

• Developed and published original mocktail recipes and ready-to-drink beverage reviews across digital channels

• Built content strategy informed by prior experience scaling YouTube growth for client brands

• Explored cultural trends and narratives within the alcohol-free and functional beverage category through ongoing content creation