I was brought on in 2023 to help launch and scale the Moves With Molly YouTube channel from the ground up. My work spans full-cycle content production and channel development, including editing long-form classes, producing trailers and social cutdowns, and designing promotional assets across platforms. I also leverage YouTube analytics to inform ongoing content strategy, optimize performance, and drive sustainable audience growth.

  • Role

    • Creative Lead, YouTube Channel Manager

  • Scope

    • Photo/Video Capture & Editing

    • Brand Identity Development (logo, color system, typography, copy direction)

    • YouTube Channel Growth Strategy & Management

    • Media Asset Management

    • Studio Production Setup & Workflow Optimization

    • Content Strategy & Programming

    • Marketing & Cross-Platform Distribution

YouTube Channel Organic Growth Metrics

  • 0 to 80,000 subscribers organically (no use of paid ads or endorsements)

  • 3-tier YouTube Membership launched with <1% month-over-month churn

  • 400,000+ channel views in 8 months resulting in channel monetization and acceptance into the YouTube Partner Program

  • 200+ long-form, HQ fitness videos published with new content released weekly

  • 300+ YouTube Shorts published

Moves with Molly opened for YouTube star, The Fitness Marshall, during his 2023 dance tour.

I shot and produced a short video detailing Molly’s experience at the event.

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