• Brand

    • Equinox+

  • Role

    • Creative Producer & Fitness Programming Manager

  • Scope

    • Content Strategy, Fitness Programming, Creative Production, Talent Management

At Equinox/Equinox Media I led talent, programming, and content strategy for the brand’s premiere digital offer: Equinox+.

01/ DEFINING DIGITAL + CREATING THE OMNI-CHANNEL

Fitness classes were produced for mobile consumption across the Equinox membership. Aesthetic, tone, and execution all linked back to the in-club experience, available only at Equinox.

02/ HOLISTIC FITNESS OFFERING + INDUSTRY LEADING TALENT

Fitness programming covered a diverse range of modalities designed to meet members wherever, whenever. Scalability of programming and clarity of the offer were paramount during production. I reviewed all class programming with a group of 20 instructors and mentored them during capture/production with feedback, movement direction, and script writing. 

  • Group fitness + Self-guided training

  • Athletic Training

  • Barre

  • Boxing

  • Cardio Sculpt

  • Dance Cardio

  • HIIT

  • Pilates

  • Strength

  • Yoga

03/ CREATIVE + FUNCTIONAL

Classes were shot on a custom set including design elements curated for optimal fitness performance that matched Equinox’s brand standards. In-studio and on-location classes strived for the same goal: premium, elevated, and effective fitness content.

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Fiture Fitness