01/ WORKFLOW CREATION AND OPTIMIZATION FOR GLOBAL TEAMS

I reverse engineered much of the production workflow beginning with the post production deliverables and KPIs. The entire framework was built for teams residing in the US and China. Clear communication, optimized output, and collaboration were key in creating a workflow that served publishing deadlines and met high quality standards across audio and video components.

02/ INTERACTIVE FITNESS MEDIA X PRODUCT INTEGRATION

Fiture’s unique AI mirror challenged the expected norm of ‘videos playing in a device.’ The assets we created were diverse in fitness modality and utility for users on the platform. My team was responsible for review of all classes and their integration with the product features. The technology featured motion sensors that tracked skeletal points providing form-feedback and gamified scenarios to users. 

• Modalities and AI features included:

  • Boxing: Custom videos for Southpaw and Orthodox users tracking punch and kick techniques.

  • Dance Cardio: Follow along dances with fit points awarded upon flawless execution.

  • HIIT: Rep counting and isometric exercise countdowns for optimum performance and execution.

  • Strength: Pace tracking to encourage clear concentric/eccentric movement patterns.

03/ TALENT DEVELOPMENT + PEOPLE MANAGEMENT

Fiture’s North American team kicked off production in January 2022. As with many start-ups, timelines were constricted and teams were lean. I hired and developed a stellar team of video editors and quality assurance coordinators while simultaneously training them and building a cross-functional workflow for our deliverables. I met some of the most brilliant media professionals during my time at Fiture. Their skills combined with the energy and momentum of a start-up environment resulted in an efficient, harmonious team.